Small batch jewellery means jewellery that's made by independent jewellery artists, using traditional old world jewellery making techniques, with only a handful of pieces are ever made at a time as their process is truly handmade.
There was a time when all jewellery was small batch jewellery. With the popularity of fast fashion jewellery more and more brands turned to mass produced manufacturing.
What this meant is, instead of pieces being slowly made with care and using the highest levels of craftsmanship, mass market jewellery, which is the jewellery you'll see in most shops and popular online jewellery brands skipped steps to reduce labour time and cut down material costs.
A flow on effect of this is replicated jewellery that's often thin, hollowed out and in a formulaic manner that is repeated across many jewellery brands. That's why so much of modern jewellery looks the same.
When you support independent artisan brands like Venus Trine Mars, you're choosing to join a community of women who celebrate artistry, individuality and a connection to centuries of tradition.